ISTAA at ISPO Beijing 2024

ISPO Beijing took place from January 12 to 14 at the CNCN (China National Convention Center) in Bejing. The event is the leading multi-segment sports exhibition in Asia.

Mr. Larry Zheng, Vice President of Shankai Sports, China, Active Member of ISTAA delivered a presentation on the current situation and the trend of the international sports tourism industry.

From B2B trade shows to conferences and sports events for everyone to join. ISPO organizes a large number of different events throughout the year. Worldwide and always with one goal: to accelerate the global evolution of sports.

Through the interpretation of industrial development plans, the prediction of market structure changes, the comparison of brands and product in China and overseas and the portraying of sports goods consumers, ISPO Beijing provides new perspectives for the industry and helps practitioners to cope with the changes and challenges.

https://www.ispo.com/en/beijing