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Global sports business agency reintroduces as SPORTFIVE
- Lagardère Sports and Entertainment is rebranded as SPORTFIVE effective immediately across all regional operations
- SPORTFIVE functions as masterbrand and includes majority of subsidiaries
- New global leadership team with a four-member executive committee, led by CEO Stefan Felsing
- Agency rebranding completes transformation process after finalized transaction between Lagardère Group and H.I.G. Capital
Read the full press release here.
Rainner Wenning
Rainer.WENNING@sportfive.com