log in
We are pleased to warmly welcome Johan Cruyff Institute as a Partner Member of ISTAA.
Johan Cruyff Institute is a global initiative within The World of Johan Cruyff, alongside Cruyff Football, Cruyff Foundation, Cruyff Library, and Cruyff Classics, created by Johan Cruyff based on his integral vision of sport and the importance of professionalising the sports industry.
Johan Cruyff Institute is a powerful blend of professors, staff, and partners who share a passion for educating the next generation of leaders in the sports business for the benefit of all athletes, sports partners, organisations, and students themselves.
With a global presence in 24 countries, more than 10,000 graduates on campus and online since 1999, 127 faculty members, and more than 90 academic programs in the areas of sport management, sports marketing, sponsorship, football business, coaching and leadership, the Master in Sport Management developed by Johan Cruyff Institute is ranked within the global top 30, and their online Master in Sport Management is ranked 1st in Europe and 3rd worldwide. The Institute also shares over 120 relevant agreements with companies, federations, and clubs.
Through this partnership, the members of ISTAA will be able to register for the Johan Cruyff Institute programs at discounted rates and participate in initiatives for the exchange of knowledge and talent.
We believe that this partnership will be key in the promotion of educational opportunities for our members as well as in the design of activities and programmes for the development of the highest professional standards within the global sports travel industry.
Learn more at https://johancruyffinstitute.com/en/